PRAXIS
Marketing Consulting
Document
02
Gap Analysis
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Overall score
Out of 5.0
0
Critical gaps
Score of 1 or 2
0
Areas scored
Of 8 total
0
Strengths
Score of 4 or 5
01
02
03
04
05
Hire an agency
Execution capacity needed. Strategy is clear enough to brief.
Hire in-house
Dedicated internal ownership needed. Role is well defined.
Fractional CMO
Senior strategy without full-time overhead. Builds foundation first.
Combination approach
Multiple gaps require a blended solution. Phased approach recommended.
More clarity needed
Not ready to hire. Strategic foundation must be built first.
Immediate (0–30 days)
Short term (30–90 days)
Medium term (90–180 days)
Document 2 of 3  ·  Praxis Marketing Consulting  ·  Internal use only
PRAXIS MARKETING CONSULTING  ·  DOCUMENT 02 — GAP ANALYSIS  ·  INTERNAL USE ONLY
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