This is Praxis's internal pricing reference for the Tampa Bay market launch. The structure is lean and intentional — three Clarity Engagement tiers as the core offer, two advisory retainers as the natural follow-on, and a handful of project add-ons. The Fractional CMO offering is available selectively but not publicly advertised yet.
Pricing philosophy: accessible enough to remove hesitation, meaningful enough that the client shows up prepared. After three completed Clarity Engagements, raise prices 20 to 25 percent.
- +Intake form review and background research
- +One 90-minute discovery session by video
- +Audit of current marketing channels and digital presence
- +Competitive snapshot — top 2 to 3 competitors
- +Written Marketing Clarity Report — 2 to 4 pages
- +Top 3 prioritized recommendations
- +One 30-minute follow-up call within 30 days
Founders doing marketing themselves who are not sure what to do next. Businesses under $500K making their first marketing hire or agency decision. Pre-revenue companies who need a direction before they spend.
The lowest-friction entry point. Many Spark clients move into a full Clarity Engagement once the business has grown. Do not discount this — suggest it instead of discounting the core offer.
- +Intake review, background research, and pre-session prep
- +One 2-hour discovery session — video or in person
- +Full audit: brand, digital presence, channels, budget, team, and vendors
- +Competitive landscape review — top 3 to 5 competitors
- +Marketing Clarity Report — 8 to 12 pages with gap scores
- +Top 5 prioritized recommendations with phased roadmap
- +Primary recommendation: agency vs. in-house vs. fractional
- +One 60-minute follow-up call within 30 days of delivery
SMBs with $500K to $5M in revenue who have outgrown their current approach. Companies that tried an agency or made a hire that did not work out. Founders who need a clear strategy before the next investment.
This is the Praxis flagship. The deliverable justifies the fee many times over in avoided bad decisions. The $2,500 price is the number — do not move it down. Suggest The Spark if budget is genuinely tight.
- +Full intake review, stakeholder briefing, and pre-session research
- +Up to three stakeholder interviews
- +Comprehensive audit: brand, digital, channels, budget, team, vendors, tech stack, and funnel
- +Competitive landscape analysis — top 5 or more competitors
- +Market share and pricing position assessment
- +Executive-ready Marketing Clarity Report — 15 to 25 pages
- +Full gap analysis with area scores and priority matrix
- +Phased 6-month implementation roadmap
- +Vendor scorecard and hiring recommendation if applicable
- +Two follow-up calls within 60 days of delivery
Companies with $5M to $50M in revenue with an existing marketing team or vendor roster needing an independent outside assessment. Businesses preparing for a significant investment, acquisition, or leadership change. CEOs who need a clear view before a board or investor conversation.
Priced at exactly double the core offer. The investment is a fraction of what one wrong hire or vendor decision costs at this stage.
- +Two 45-minute advisory calls per month
- +Review of up to 2 marketing assets, briefs, or strategies per month
- +Written feedback and recommendations within 48 hours
- +Email access — response within 1 to 2 business days
- +Quarterly strategy check-in and roadmap review
- +Four 45-minute advisory calls per month — weekly cadence
- +Unlimited review of marketing assets and strategies
- +Written recommendations and feedback within 24 hours
- +Priority email and phone access — same-day response on urgent matters
- +Monthly marketing performance review and written recommendations
- +Attendance at up to one leadership meeting per month
- +Annual marketing strategy review
Held back at launch — available for the right client at the right time
Fractional CMO engagements involve active ongoing marketing management — vendor oversight, team direction, strategy execution — and require meaningful bandwidth to do well. At launch, that bandwidth belongs in the Clarity Engagement work.
The right moment to offer this is when a Clarity client finishes the report, has seen the quality of the work, and asks you to stay involved in the implementation. At that point you have context, trust, a clear scope, and a relationship worth building on.
When that conversation happens, quote it based on hours needed at $185 per hour rounded to a clean monthly number. Minimum $2,500 per month. Use the Fractional Marketing Leadership contract already built. The offer is ready — it is just waiting for the right client to earn it.
The natural client journey
Pricing principles
| Package | Price | Type | Written report | Follow-up calls | Ongoing access | Best revenue stage |
|---|---|---|---|---|---|---|
| The Spark | $1,200 | Fixed fee | Yes — 2 to 4 pages | 1 call (30 min) | No | Under $500K |
| The Clarity Engagement | $2,500 | Fixed fee | Yes — 8 to 12 pages | 1 call (60 min) | No | $500K – $5M |
| The Strategic Assessment | $5,000 | Fixed fee | Yes — 15 to 25 pages | 2 calls (60 min each) | No | $5M – $50M |
| Agency Search Management | $2,000 | Fixed fee | Final recommendation | Included | No | Any |
| The Sounding Board | $1,200/mo | Advisory retainer | On request | 2 calls/mo | Email access | $500K – $3M |
| The Strategic Advisor | $2,200/mo | Advisory retainer | Monthly review | 4 calls/mo | Same-day urgent | $2M+ |
| Fractional CMO | From $2,500/mo | Selective retainer | Monthly report | Weekly | Priority access | Any — by referral |